Discuss Your Campaign

Digital brand activations.
From idea to execution.

One partner for the creative, technology and rewards behind your campaign.

Discuss Your Campaign

Illustrative example: from brief to launch.

Then your audience takes part.

ScanAn on-pack QR or unique code opens the experience.

Illustrative participant journey.

Selected campaign work
1000+campaigns delivered since 2019
75M+verified OTP interactions
28states reached

Give people a reason to take part.

Participation

Create a clear invitation to interact with your brand.

First-party data

Build relevant data capture and consent steps into the experience.

Purchase and return visits

Connect engagement to purchase or repeat participation where the campaign calls for it.

One connected process, from brief to launch.

01

Understand

Define the audience, objective and campaign requirements.

02

Shape

Develop the concept, participation mechanics and reward approach.

03

Build

Create the branded experience and supporting technology.

04

Launch

Configure, test and deploy the agreed campaign.

05

Measure

Review participation and agreed campaign outcomes.

Discuss Your Campaign

Choose the experience your campaign needs.

We combine the relevant capabilities around your audience, objective and campaign requirements. Working with an agency? OCTECH can act as the execution partner for the campaigns you deliver for your clients.

Campaign microsites and digital experiences

Mobile-first branded microsites, including AI-powered and AR experiences, designed around the action you want people to take.

QR-led & code-based participation

On-pack QR and unique-code entry with OTP-verified registration, connecting physical packs to the digital experience.

Gamification & interactive experiences

Branded games, quizzes, leaderboards and spin-to-win mechanics that make participation feel worthwhile.

Rewards, validation & campaign reporting

Instant rewards or draws, winner selection and verification, and campaign reporting within the agreed scope.

Experiences OCTECH has built.

KitKat × Netflix
AI poster

AI poster creator on an on-pack code mechanic

A two-phase co-branded campaign that turned on-pack codes into a creative entry, then into a shareable personalised poster.

Participant journeyEnter on-pack batch code → verify via OTP → describe your ‘Ultimate Break’ → pick a show, take a selfie and get a custom poster to download and share.
OCTECH's roleBatch-code mechanic, OTP verification, daily winner selection and an AI-powered poster creator.
Cremica Back to School
Cashback + game

A back-to-school pack promotion with cashback and a game

A 60-day on-pack promotion where scanning the pack unlocked UPI cashback, a browser game and lucky-draw rewards.

Participant journeyBuy the promo pack and scan the QR on it → accept the terms and register with OTP and the batch code → become eligible for ₹20 cashback → finish a three-stage browser game to enter hourly, weekly and mega lucky draws.
OCTECH's roleDynamic on-pack QR codes, OTP and batch-code validation, a custom browser game, randomised winner selection and cashback payouts via UPI, Amazon Pay or NEFT.
DS Group Pulse
Voice game

A voice-controlled browser game

A National Candy Day campaign where the louder you shout the brand name, the higher your character jumps.

Participant journeyVisit the microsite → register → shout the brand name into your phone to collect candy → share your score on social.
OCTECH's roleVoice-controlled browser game, registration and social sharing.
Britannia Bourbon
AR shootout

A two-player AR penalty shootout

A football-tournament campaign where scanning the pack unlocked a head-tracked AR game with leaderboards.

Participant journeyScan the on-pack QR → play a two-player AR penalty shootout using head tracking → climb the leaderboard for high-score rewards.
OCTECH's roleBrowser-based AR game built on 8th Wall Web AR, with leaderboards and high-score rewards.

Tell us what you want your next campaign to achieve.

Planning a new campaign or improving one that is already running? Either way, OCTECH can help.

Share a few details and the team will review your enquiry and follow up.