Plan Your Promotion

Consumer promotions that connect purchases to rewards.

Plan and run branded promotions with OCTECH, from on-pack QR journeys and purchase validation to cashback, games, rewards and reporting.

Plan Your Promotion

Illustrative example: from brief to launch.

Then every purchase can earn a reward.

ScanThe customer scans the on-pack QR or enters the code after purchase.

Illustrative participant journey.

Selected campaign work GoodyearLupin VimproMax FashionSamsung Galaxy
75M+verified OTP interactions
1000+campaigns delivered since 2019
28states reached

Make participation useful for your brand.

Engagement

Consumer engagement through a clear and relevant experience.

First-party data

First-party data capture with appropriate consent steps.

Visibility

Visibility into participation, validation and reward activity.

From product purchase to brand participation.

01

Purchase

The customer purchases an eligible product.

02

Scan or enter

They scan the campaign QR code or enter the required code.

03

Validate

The campaign checks the relevant code, purchase or participation details.

04

Participate

The customer completes the configured campaign experience.

05

Reward

Eligible participants receive the relevant reward according to campaign rules.

The steps and reward mechanics are tailored to the promotion.

Plan Your Promotion

Build the promotion around your objective.

On-pack and QR promotions

Connect packaging with a branded digital experience, turning a physical product into the entry point for participation.

Purchase-linked rewards

Validate eligible purchases or codes before issuing rewards.

Cashback and voucher campaigns

Configure the reward journey around the agreed campaign rules.

Gamified promotions

Add interactive experiences that give consumers another reason to participate.

Validation that protects your reward budget.

Verified participation

OTP-verified mobile numbers, with unique-code or invoice validation before a reward is issued.

Duplicate and repeat-entry controls

Duplicate checks on code batches before launch, and participation limits per user or mobile number.

Reward controls

Tiered and capped reward logic, with payout through UPI, vouchers or gift cards.

Powered by PromoGenie

The platform behind the promotion.

PromoGenie supports the building, launch and management of branded consumer promotions. OCTECH brings the campaign planning and delivery together around your requirements.

  • Configure campaign mechanics and participation rules.
  • Manage validation and reward settings.
  • Review campaign activity and reporting.
Plan Your Promotion

Promotions OCTECH has delivered.

Goodyear
Assured voucher

An assured voucher for every four-tyre purchase

A retail activation that rewarded customers who bought a full set of four eligible tyres, with a chance to win more.

Participant journeyBuy four eligible tyres at a participating retailer, submit the unique code and details, receive an assured gift voucher, then spin to win a bonus prize and enter a pan-India draw.
OCTECH scopePurchase validation, assured voucher issuance, size-based reward tiers, spin-to-win and a lucky-draw engine.
Lupin Vimpro
Retailer cashback

Invoice-validated cashback for retailers

A retailer programme that turned validated purchases into digital dice rolls and assured cashback.

Participant journeyRetailers purchase and their invoices are validated, dice rolls unlock based on quantities purchased, and each roll awards cashback redeemed directly via UPI.
OCTECH scopeSales capture, invoice validation, automated retailer onboarding, dice-roll gamification, UPI cashback and campaign admin tools.
Max Fashion
Spin the wheel

OTP-secured spin-the-wheel with tiered prizes

A spin-the-wheel campaign built to turn in-store visits into verified digital registrations.

Participant journeyEnter a voucher code and register, verify via OTP, spin the wheel, then see the tiered prize and claim it.
OCTECH scopeOTP-secured registration, a spin-the-wheel flow, tiered prize reveals and a claim journey.
Samsung Galaxy
Photo contest

A purchase-linked photo contest

A festive campaign that rewarded new device owners for showing off their phone camera.

Participant journeyBuy a select Galaxy flagship, take a photo with it and add a caption, upload the photo details and invoice, then enter a lucky draw.
OCTECH scopeA photo-contest flow, invoice and image upload for verification, and lucky-draw entry.

Let's plan your next consumer promotion.

Planning a new promotion or improving one that is already live? Either way, OCTECH can help.

Share a few details and the team will review your enquiry and follow up.